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Beyonce’s 10 Commandments of Awesome
I must be the last person in America to watch Beyonce’s stunning performance at the 2011 Billboard Awards, combining 3D projection mapping with live choreography. In case you’ve missed it too, you can...
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Where’s All The Transmedia Storytelling?
I’m really excited about the launch of Defiance, a new SyFy TV show set to start very soon (I hope). Or is it Defiance, the Trion Worlds shooting MMO, set to launch equally soon on PC, PS3 and XBOX...
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Legendary Brands – The Age of Barbarian Marketing
#whenbloodisspilled A trending topic this week – as Lionsgate tweeted the bloody first scene from the Conan reboot movie ahead of Comic Con -, #whenbloodisspilled is when legends are made. One thing...
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Owning The Magic – Experiences Matter More Than Products
If you’re like me and grew up with Danone, you’re probably wondering why the French CPG giant decided to open three yogurt bars in the Paris area this month. Surely, there has to be better, more...
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Leaders Who Fail – The Horse Carriage Syndrome
It strikes me as two recently admired giants are both reported in free-fall, that even the strongest businesses eventually fail. TAKE NOKIA Once acclaimed as a global leader with up to 40%...
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Was That The Plan All Along, Fabio?
ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Which...
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The Most Powerful Word In Branding
Excuse the linkbait tease. I’m not going to drumroll it any further. It’s FAMOUS. Yes, the most powerful word in branding is FAMOUS. It’s about the best filter you can use to carve out a unique brand...
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Change #Fail – What’s In It For Me, Exactly?
I’ll keep this one short. Doesn’t it strike you that whenever a business comes up with a change to an established product or service, it’s always welcomed by a barrage of people who hate it? New New...
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Advertising At The Speed Of Culture
I really love the “Then & Now” ad, celebrating 100 years of Chevrolet. It’s very simple visually, clever, and emotionally engaging. It’s a very “pure” idea. I drive a Ford, but have now huge love...
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The Job Is Not To Be Polite
This video response to a bullying Facebook post on the Bodyform page about its product Maxipad, is quite the kick in the head. I loved it so much that it jolted me back onto this blog for my first...
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